A local point of view, in easy English.

TRENDIDI is an English-language guide to shopping, beauty, travel and everyday life in Korea.

I live in Korea and share practical details from places I visit and products I try. The first English guides focus on shopping and beauty: finding a product, understanding a store service and reading the conditions on a promotion.

What comes from my own experience

I use local visits, products I have tried and my own photos where they help explain a guide. I make it clear when a detail comes from an official website or another source rather than my own experience.

A visit to a store does not mean I have tried every service. I do not describe a membership, payment or booking process as tested unless it has actually been checked.

What I check

• English and Korean place names, so you can recognise them on a map or sign.
• Prices in Korean won (₩), with the date they were checked.
• Membership, phone-number, payment and reservation conditions that may affect overseas visitors.
• The difference between a personal experience and a store’s current rules.

Information can change

Opening hours, stock, promotions and service rules can change after a guide is published. I include check dates for details that may change and point to official information where useful.

If you spot something that needs updating, please contact me and include the page URL.

The earlier Korean articles

The original Korean articles remain available at their existing addresses. You can find them through 한국어 글 — Korean articles.